New Logo

The client requested to step away from the serif typeface and mountains in their original logo in order to go for a more youthful design that would appeal to the millenial age group. The client also asked for something that could work as a standalone logomark for an app. I decided to move forward with a geometric design using the golden ratio because it achieved the look that they were requesting while remaining simple enough to be able to scale from the size of an app icon to large format print sizing. I also swapped out their original earth tones for a more vibrant green to tie into the youthful look that they were requesting.