ZeoFill is a pet product company based out of California. While working at Cafeteria Creative, we were hired to do a rebrand that would give their brand a friendlier appearance that better appealed to pet owners and communicated who ZeoFill is as a company.
The client requested to step away from their original logo to move towards something that felt friendlier and could work for an entire pet line rather than just for their original zeolite pet turf infill. I decided to move forward with rounded sans serif type and incorporated a paw print that could stand alone as a logomark or be used as a pattern. I also moved away from their original black and green and added a variety of vibrant colors to tie into the playful look that they were requesting.